Social and LinkedIn strategy · South Africa and remote
Social strategy that starts with the business goal.
A useful social presence is not built by filling a calendar. It is built by knowing what the business needs to achieve, who needs to notice and what the brand or person should consistently become known for.
Discuss your businessPosting regularly is not the same as building a valuable presence.
Accounts can be busy but interchangeable, polished but strategically thin, or inconsistent because every post begins from scratch. The missing piece is often a clear role for social within the wider business and customer journey.
Strachan Creative shapes the positioning, channel choices, content pillars, voice and creative direction so that social supports recognition, authority, relationships and qualified opportunities.
A presence people can recognise, understand and trust.
Strategic focus
Connect social activity to specific business goals and prioritise the platforms that can support them.
Distinctive positioning
Clarify what the business or individual should be known for and why their perspective matters.
Content direction
Create repeatable pillars, formats and themes without making the content feel formulaic.
Useful measurement
Track signals tied to awareness, trust, enquiry and commercial momentum rather than vanity alone.
What the work can include
- Social audit
- Business and audience objectives
- Platform roles
- Social strategy
- LinkedIn strategy
- Personal-brand strategy
- Content pillars
- Voice and creative direction
- Measurement framework
- Ongoing management direction
Has your business outgrown the way it shows up?
Start with the business objective. We can work out what needs to change from there.
Start a conversation