Content strategy and creative direction · South Africa and remote
Content with a clear job to do and a reason to be noticed.
More content is rarely the answer. The better question is what the content needs to achieve, what the audience needs to understand and which ideas can make the brand worth paying attention to.
Discuss your businessContent becomes expensive noise when it is disconnected from strategy.
Businesses often move straight into posting, filming or designing before defining the message, audience and role of each channel. The result can look active while doing very little to build recognition, trust or demand.
Strachan Creative connects content decisions to the business objective first, then shapes the themes, formats, concepts and creative direction required to move the audience from attention to action.
A content system that is focused, distinctive and sustainable.
Clear themes
Establish content territories and messages that reinforce what the brand wants to be known for.
Stronger ideas
Develop concepts with enough relevance and creative tension to earn attention.
Channel roles
Decide what each channel should contribute instead of repeating the same content everywhere.
Creative consistency
Give writers, designers, presenters and production partners one coherent direction.
What the work can include
- Content strategy
- Audience and channel thinking
- Content pillars
- Video strategy
- Podcast strategy
- Campaign concepts
- Scripts and messaging
- Creative direction
- Production coordination
Has your business outgrown the way it shows up?
Start with the business objective. We can work out what needs to change from there.
Start a conversation